#tier_Annual Supporter

INVEST IN BREAKING GEAR FEAR

BECOME A MEMBER

Sale price $99.00 / yearly Regular price
Membership tier: Annual Supporter
One time donation

Tier benefits:

Get 20% off EVERY full-price item

Support us breaking gear fear for less than $10 a month. Annually billed $99 per year will get you 20% off everything, even if that is the entire margin we have on the product. Can't combine it with other discounts. If you get charged the next year, and didn't want to support again, no problem, we'll just refund it back to you if you haven't used if for any discount for that billing period yet. No games. We appreciate you.

*The “20% off full price items” won’t change during the year that you signed up for at $99, but we reserve the right to change the terms for future years or for anyone new signing up.  It can NOT be combined with other discounts.

Plans
Plans

Appreciation

There have been hundreds of people who have contributed their time to help me pursue my curiosity about gear and deliver it to you.  There have been over 3000 people who have donated money, either monthly or as one-time gifts, to get us to this point.  I am forever indebted to those people and owe it to the community to make the best possible content I possibly can.  Thank you.  Let's see where this can go…

First 6k subscribers...

I started making highline tutorial videos in 2016 as a hobby while I was a painting contractor. I just paid for everything myself and ad revenue was non existent for the first few years.1000 views on a video was a HUGE deal back then.Software and camera stuff was really the only investment I had specifically for the videos because I already had the gear and was already doing the projects. I had 6k subscribers at the end of 2018.

It got expensive...

When I started breaking stuff is when it got expensive… fast. I boot strapped my “science” projects and bought crane scales off eBay and pulleys from tractor supply store. Because I was so enthusiastic about chasing the requests people sent me, I started to ask for donations. Likes and comments and views gave me just enough dopamine to keep going, but it was the donations that were an amazing confirmation people valued the effort. The money helped of course but it was the stoke that fueled more progress. The joke has been for the longest time 200% of your donations go back into the channel. I went from 6k to 14k subscribers in 2019

I'm a big Youtuber...

I felt like a big youtuber in 2020! It was the first time several videos hit 100k views and I made more than I spent… barely, if you count ad revenue which doesn’t pay the bills when you are creating niche content. I was still painting at this time so it was great this “hobby” that took an healthy amount of time wasn’t cost me what I was making in my main job. I went from 14k to 36k subscribers in 2020.

I'm all in...

Believing this channel could turn into something special, in 2021 I went all in. I sold my house and rental, closed my painting business, and cashed in everything while it was at the top of the market to buy myself time to make this super sustainable enough. I rented a room from my welding friend and built out a lab in a space in the back of his shop.That is where I made a drop tower. The donations that came in covered most of that initial investment and I put in a lot of sweat equity to keep the costs down. he flywheel of stoke was spinning.

We have a lab now...

I have a bad habit of spending more on the channel than I make. The joke has always been 200% of your donations go back into the channel. In 2021 I went all in and built out a lab in a space I rented and made a drop tower. The donations that came in really fueled the fire of stoke.

Super good enough so far...

As of September 2023, it is going super good enough so far. Hitting $5000 in monthly donations consistently and $4000 a month to live on is super sustainable enough. The big investments were done and it was recovery mode time. The new lab took a bunch to get it leveled up but around July I hit a minimum cash flow balance with 3 months of expenses and finally didn’t have to put my personal savings in the How NOT 2 checkbook. It really felt like a milestone. After discovering Extreme Gear’s customer service wasn’t a level I wanted to associate with anymore and in order to achieve the real dream, I thought I’d rock my newly stable boat, and throw my life savings at starting my own store. Talking directly with manufacturers will make better episodes, touching all the gear will make better episodes, and seeing what my audience is buying and the questions they have will make for better episodes. I’m banking on this being not only a massive value add for the content but a forever sustainable way to keep this channel going.